Volkswagen Middle East is expanding its development in the region with a $20m investment, including the largest VW outlet in the world in Kuwait. In an exclusive interview with Arab News in Bensberg (Germany), Thomas Milz, managing director of Volkswagen Middle East , said the company is unique in offering German engineering of premium products at affordable prices. He also focuses on Service Excellence to match the 10% rise in sales achieved by the company. He sees the Middle East markets as the most diverse in the world and notes that consumers have more to spend now than they did three years ago. He shares the company’s vision of aiming for number one in the world.