Fujifilm announce X100T premium digital compact camera
28/12/2014 1:28 pm EDT

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Following the success of the highly anticipated X100S, Fujifilm has announced the X100T – the latest addition to the premium line-up of compact cameras.

The successor of X100S, Fujifilm X100T is equipped with a 16.3 Megapixel sensor with a specially crafted 23mm F2 lens. Featuring the world’s first Electronic Rangefinder, the X100T delivers unsurpassed image quality thanks to advanced color reproduction technology, and the new unique ‘Classic Chrome’ film simulation mode.

“In March 2011, the launch of the X100 opened up a new market for premium compact cameras. A year later, the second generation X100S was released, complete with a newly developed sensor, processer, and an advanced Hybrid Viewfinder,” said Yuta Kawamura, marketing manager, electronic imaging division, Fujifilm Middle East & Africa. “Now, the X100T marks the ultimate evolution as the third generation of the X100 Series, reflecting the feedback from our customers for each and every aspect, including image quality, the viewfinder and user experience,” added Mr. Kawamura.

Photographers around the region will enjoy using the X100T as much as they enjoyed using the X100S. The X100T’s optical viewfinder can simultaneously display the focus area by using the built-in ND filter. The X100T’s optical viewfinder ensures Real-time Parallax Correction and serves as the equipment of choice for photographers in search of precise and quality pictures. The X100T appeals to enthusiasts who pay attention to each and every detail while capturing an image.

Additionally, reduced display time lag, automatic brightness control, and enhanced Live View settings have been added to the electronic viewfinder providing a more comfortable shooting experience for the users. Functionality of the camera has been improved, keeping the user experience in mind. Users have more flexibility over the camera with the 1/3 stop aperture ring, command dials, customizable Fn (Function) buttons and several other improvements including the upgrade of the 3-inch LCD screen that greatly improves visibility in bright outdoors. The camera is constructed using die-cast magnesium for the top and bottom of the body to provide a precise, light and highly durable design to the photographer. Whereas, the exterior is finished in non-slip synthetic leather, which is durable and resilient adding to the premium quality of the camera.

Photographers can capture professional quality videos with the X100T. With a wide range of selection of frame rates – 60, 50, 30, 25 and 24 fps to record Full HD videos, the X100T is the world’s first* camera that can shoot videos using the optical viewfinder, resembling the shooting experience of a film camera. Also, the Intelligent Hybrid AF enables the users to switch between phase detection AF and contrast AF according to the scene, even during video shooting, and also enabling manual focus while recording a video. Developed through 80 years of photographic experience, Fujifilm’s latest film simulation mode – Classic Chrome help users to reproduce warm skin tones, bright blue skies and rich green trees that results in vibrant images.

Comparing the usability in terms of other compact cameras available in the Middle East market, the X100T boasts Wi-Fi connectivity, and, hence, can also be controlled remotely via the Fujifilm Camera Remote app. The app, available for all major mobile and tablet platforms, is practically useful when it comes to seamlessly transferring and/or viewing images from the camera to a preferred device. Wi-Fi transfer enables image back up from the camera onto the computer wirelessly without the hassle of using cables.

Apart from all the in-built features, what enhances this camera’s functionality is the availability of several accessories for the photographers. Ranging from hand grips, conversion lens (wide and tele), and external stereo microphone the camera not only captures amazing pictures, but provides for a satisfying and professional user experience.

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