AlJeel Capital signs exclusive UAE franchise deal with pizza chain Shakey’s
AlJeel Capital LLC Capital is pleased to announce its latest Food & Beverage venture by launching Shakey’s in the UAE, an American leading operator in casual Pizza fast food, adopted in the Philippines, following a joint venture deal with Shakey’s Pizza Asia Ventures, Inc. (SPAVI).
AlJeel Capital’s CEO, Mr Firas Hurieh said: A large population from the Philippines made the UAE and particularly Dubai their home, there is roughly 700,000 Filipinos living in the UAE and over 450,000 living in Dubai. We want to bring them a taste of their childhood closer to them. Shakey’s is a wildly popular American fast-food chain in The Philippines, it will officially open for business in Dubai by end 2017. The loyalty of the Filipino community to its food brands has seen other concepts tap in to the taste and grow rapidly.
The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th and J Street in Sacramento, California.USA. In 1975, the giant food chain opened its first Shakey’s store in the Philippines, and has since expanded to 200 stores as of the end of March 2017 and become a national staple.
As the concept caught on, the Shakey’s name became synonymous with the World’s Greatest Pizza® along with light-hearted slogans such as “You’ll have fun at Shakey’s, also pizza,” and “You can feed your face at any old place, but you can warm your heart at Shakey’s.” For 60 years, Shakey’s has provided fun, food, music and memories for generations of pizza lovers. We believe in family at Shakey’s.
With a strong, dedicated and experienced management team, AlJeel Capital plans to open of 10 locations across the UAE in the coming few years to serve this untapped segment. said Mr Firas Hurieh. Shakey’s will be the place to have fun and pizza for all nationalities.