Elevation with L’Envol de Cartier

September 15, 2016 11:48 am

L'Envol de Cartier. (Image courtesy: Cartier)

After eight years of nothing for men, Cartier Perfumes  makes a strong comeback with the launch of its new men’s fragrance, L’Envol de Cartier.

L’Envol, French for ‘flight’ or ‘elevation’, is a straightforward message the brand has pushed through in pretty much every form, from the design of the bottle to the way it was introduced to members of the media in Dubai.

A journey in the clouds

For the big reveal, Cartier flew selected members of the media from the emirate of Dubai to Zaya Nurai Island on the edges of Abu Dhabi, where a private villa was rented for the sole purpose of smelling – and even tasting – the perfume.

After an approximately 30-minute-long flight, guests arrived at the secluded luxurious island, comprising modern villas and with the overall exquisite feel of the Maldives.

Cartier hosts were at the door welcoming guests into the booked villa, which by then had transformed to a window through which one could enter the world of Cartier Perfumes.

Léa Vignal-Kenedi, general director of Fragrances for Cartier Perfumes, was present to welcome the guests and further discuss the fragrance.

Elevated bottle

After approximately 2,000 drawings, a distinctive two-bottle design has been achieved to make the fragrance look like it was not touching the ground. A transparent cover sits at the bottom, while a capsule, attached within, carries the fragrance.

A strong reference to the maison is noticeable through the usage of a guilloché motif on the top of the bottle.

The juice

The opening note of the fragrance, honey, hits the senses with a subtle sweetness, yet the vera wood quickly arises to overtake the scene, followed by the deeper notes of musk and patchouli.

Overall, this is the ultimate woody fragrance and can easily be used every day for an alluring aroma.

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.

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