Hublot new collection unveiled: Watchmaking genius and top-notch leather

May 30, 2017 2:18 pm


The new Classic Fusion Chronograph Berluti fuses Hublot’s creative watchmaking genius with the innovative – and inimitable – patina of Berluti leather.

Hublot CEO Ricardo Guadalupe says: “Over the generations, Berluti has developed its exceptional expertise to perfect the patina of its leathers. Combining traditional craftsmanship with our technical expertise has enabled us to marry this natural material with the mechanical refinement of Hublot. With a coordinated style from wrist to toe, the modern gentleman is the epitome of elegance.”

Leather forever

Founded in France in 1895 by Italian Alessandro Berluti, the Paris brand is now known for manufacturing men’s footwear, accessories and fashion collections. The most elegant men choose Berluti for their footwear, captivated by its bold and inventive patinated leathers.

In 2016, Hublot released its first innovation: the Classic Fusion Berluti line. In honour of Berluti’s 120th anniversary, these pieces encapsulated the inimitable style of the famous shoemaker in a watch for the first time. This model employed Berluti’s famous Venezia leather for both its strap and its dial.

Developed by Olga Berluti, a proud descendent of Alessandro, this exclusive tanning technique needed to be developed into a delicate and complex process before it could be used to craft a watch. For example, all of the moisture had to be removed from the leather before it could be enclosed within the sapphire crystal.

One year on, Hublot decided to take its use of Berluti’s signature leather even further, combining this prestigious, natural material with its Classic Fusion chronograph.

Innovation station

Evidently a more complex task, as the dial features two counters at 3 o’clock and 9 o’clock, craftsmen had to go back to the drawing board and develop new practices to ensure the leather could be made stable despite these new additions.

The result: the new Classic Fusion Chronograph Berluti, available with a 45mm case in a choice of two finishes, Scritto King Gold and Scritto All Black.

Limited to 250 pieces each, both models feature handcrafted straps presented in a Berluti bespoke box containing a complete Berluti leather care set. Thanks to Hublot, the wrist is now the perfect place to showcase the creative genius of Berluti.

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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