Michael Kors’ new smartwatches marry luxury with sporty good looks

March 28, 2017 5:00 pm

Michael Kors, American luxury fashion brand, has announced a host of new products for men

Michael Kors, American luxury fashion brand, has announced a host of new products for men.

This follows last fall’s launch of MICHAEL KORS ACCESS, the brand’s line of smartwatches and activity trackers.

“It’s clear to me that the future of fashion will combine great design, personal style and innovative technology,” says Michael Kors, “and the amazing response to MICHAEL KORS ACCESS has confirmed that that future is now. We’re thrilled to be able to offer this next generation of smartwatches and hybrids.”

 Touchscreen smartwatch: The Grayson

The Grayson, made to complement the 24/7 lifestyle of the modern man, combines luxury with sporty good looks, and has a full-round dial with a rotating crown for quick scrolling.

It will be offered in gold-tone, stainless steel, and blue and black ion-plate, with four interchangeable strap options.

The Grayson is compatible with both Android and iOS phones. The company it was made possible through a partnership with Google and the Android Wear 2.0 smartwatch platform.

The smartwatch also features Qualcomm Snapdragon Wear 2100 system-on-a-chip.

 A significant expansion of men’s smartwatches

For Michael Kors, men’s smartwatches represent an important opportunity for the future.

In addition to the new touchscreen smartwatch, the brand is also introducing two new hybrid smartwatch styles for men and expanding the existing Gage hybrid assortment.

Together, these new options will offer the Michael Kors man a broad range of exceptional-looking smartwatch designs enhanced with the fitness tracking, sleep tracking and notifications he finds most useful.

The evolution of the MICHAEL KORS ACCESS micro app

The next iteration of the app will feature exciting, socially driven functionality, as well as new customizable digital watch faces.

My Social is a feature that allows the user to link to his Instagram account and set a personal post photo as a watch face. The app allows you to scroll through your Instagram feed, select a favorite image, and even apply filters, creating a watch face that’s as personal as your life.

By the end of 2017, the brand expects to have released 15 new digital watch faces, all with multiple customizable elements.

“MICHAEL KORS ACCESS display smartwatches have been extremely popular choices for users who wish to wear watches that are both stylish and functional,” says David Singleton, Vice President of Android Engineering, Google.

“We’re very excited to continue the partnership with Michael Kors to create beautiful new devices that let people express their style while staying connected through the latest features of Android Wear 2.0.”

“When we launched, we stated that we would grow our wearable technology line by listening closely to our customers,” says John Idol, Chairman and CEO of Michael Kors.

“They have made it clear that they love being connected, love the ease of notifications from their favorite apps, and can never get enough customization. We’re pleased to be introducing exceptional new smartwatches and software that deliver on those fronts and others, and in more markets than ever.”

MICHAEL KORS ACCESS touchscreen smartwatches start at AED1290 ($350) while hybrid smartwatches are priced at AED920 and activity trackers are sold for starting at AED350.

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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