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UAE: Al Tayer Motors to celebrate Ferrari’s 70th anniversary

September 26, 2017 3:27 pm

LaFerrari Aperta

Al Tayer Motors, the official importer-dealer for Ferrari in the UAE, plans to celebrate the 70th anniversary of the legendary Italian brand on September 29, it said in a statement.

Celebrations will bring together Ferrari owners at the recently opened Ferrari service centre within Al Tayer Motor’s largest multi-purpose facility, near the Dubai Police General Department of Traffic – Al Barsha branch.

From the facility, guests will travel in a motorcade to the high-profile Jumeirah Beach Residence area and onwards to the Yas Viceroy Hotel in Abu Dhabi for a day of fun and leisure activities.

Rewarding loyalty

“We wanted to make this a special event for our loyal Ferrari customers who are so deeply connected to the brand. What better way than to begin the celebrations at our recently opened state-of-the-art service centre in Dubai and culminating at the world’s first Ferrari-inspired theme park in the nation’s capital,” said Michelle Lee, Vice President – Customer Experience and Marketing at Al Tayer Motors.

Celebrations will extend to the next day, when 70 red Prancing Horse cars will form a giant number 70, with a height of 26 metres and total width of 96 metres at the Du Arena in Ferrari World Abu Dhabi for a unique photo opportunity. They will then drive on the Yas Marina Circuit for a few celebratory laps.

Aperta is here

As part of the celebrations, Al Tayer Motors also unveiled on Sunday a LaFerrari Aperta.

“Technological excellence, performance, style, exclusivity – these are Ferrari’s unique core values, which are perfectly represented by the car launched to mark the 70th anniversary of the foundation of the company. Designed for Ferrari’s most passionate clients, the LaFerrari Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar,” said the statement.

According to the statement, two special edition cars from the Tailor Made Collection developed by the brand in honour of the 70th anniversary were also unveiled – a 488 Spider and an F12 Berlinetta. Both cars are part of the 350 vehicles worldwide that form the Ferrari 70th anniversary Limited Edition cars.

The Spider

The 488 Spider 70th Anniversary car is inspired by the 250 Europa Vignale Coupe of 1953. The car has a Marrone Fer 800C colour exterior and a Creta C5 53 leather interior finished with Heritage Bordeaux leather seat panels with vertical piping on seat sides and on the panelling centre.

The BICS roof of the car is in Vinnacia 666064 with the moving part of the tonneau cover in the same colour as the bodyshell.

The car also has a rear matte black diffuser with matte black flaps, glossy black external grilles, Argento Nurburgring wheels, matte black pexs and rear air ducts, external 70th anniversary badging and a Tailor Made 70th anniversary dedication plate.

The Berlinetta

The F12 Berlinetta, in Bianco Italia colour on the exterior, is inspired by the 308 GTB from 1982. The interiors are finished Black leather upholstery with seats in Jeans Aunde Rosso.

The livery on the front spoiler is in Blu Mariner with dreamline in Rosso Corsa and sidesills in Blu Mariner with dreamline in Rosso Corsa Blu Mariner. The car has an airbrushed shield, matte black external grilles, matte gold wheels, an external 70th anniversary badge and a dedication plate.

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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