OOX announced the renewal of their partnership with leading Saudi newspaper, Al Jazirah. With extensive readership and circulation in Saudi Arabia, Al Jazirah has seen great success banking on OOXmonitor to drive revenue development on its digital properties since joining the service in 2013.
The newspaper has renewed commitment to OOX for yet another year, according to a source from OOX.
“We strongly believe in OOXmonitor, as it provides us with maximum visibility into the digital advertising scene in Saudi Arabia and helps us drive our ad revenue further.” said Amjad Fakhoury, Business Development Director and Director of Sales – New Media at Al Jazirah.
“Al Jazirah has demonstrated over the last year or so their strong commitment to investing in the online advertising sector in Saudi Arabia – a sensible strategy to secure their advertising money at a time when local dailies are already feeling the effects of digitization and have seen their ad revenue dwindling for print editions,” said the same source at OOX.
Adding, “OOXmonitor has become an essential tool for print publishers, not only to help them grow their online advertising revenues, but also to help them measure the print to on-line migration and what is lost or gained in between.”