In conjunction with its 10th anniversary, Bidaya Corporate Communications – the largest Jordanian public relations (PR) and event management agency – has announced its participation as Official Partner in the Global PR Trends Summit, which is being hosted in Jordan for the first time. Organized by global creative agency, P World, the Summit is scheduled to be held on 16 and 17 November, 2014, at the Sheraton Hotel in Amman.
As one of the biggest PR events worldwide, the Summit will feature renowned international corporate communications experts as keynote speakers, and will interactively tackle today’s most pressing PR industry issues and developments. Topics include reputation management, crisis communications, social media and PR measurement, corporate social responsibility trends, and PR partnerships, among others.
“As one of the first Jordanian agencies to offer the local market comprehensive corporate communications services, Bidaya is always on the lookout for projects and events that help advance the Kingdom’s PR scene, which has greatly matured over the past decade since Bidaya’s inception. Through hosting and presenting such events, Jordan can cement its standing as a key player within the Middle East’s PR arena,” commented Jumana Twal, Bidaya Founder and CEO.
As Official Partner, Bidaya is supporting the Summit with securing sponsorships and will be handling the event’s media promotion, content development, press enquiry management, activity and session facilitation, and full media coverage during and post event.
“The Global PR Trends Summit is one of the most prominent events in our field, which is why we were keen to host it in Jordan, enabling local, regional and international PR experts to engage, network and exchange expertise. The response and enthusiasm that we have received from fellow sponsors and participants is a great indication of the appetite for such events in the Kingdom,” added Twal.
In addition to Bidaya, the 2014 Global PR Trends Summit is powered by Platinum Sponsor, Zain; Official Airline, Royal Jordanian; and Exclusive Media Partner, Mediame.com. The Summit is also supported by the Middle East Public Relations Association (MEPRA).