Al Wisal 96.5 FM, Oman’s leading Arabic radio station and a dynamic key pillar under the SABCO Media umbrella recently announced that it will be strategically augmenting its geographical broadcast coverage capacity to include the North and South Governorate of Sharqiyah; a demographically diverse and important area of Oman with a population of around half a million people.
With the broadcast expansion representing a key operational development for the leading station, SABCO Media will expand its broadcast reach in June 2014, as it seeks to actively engage all segments and demographical components of Omani society into the Al Wisal experience, and ultimately cover the entire Sultanate.
Commenting on the expansion efforts, Eihab Abutaha, CEO at SABCO Group – Communications stated, “Our planned expansion into the Sharqiyah region of Oman will allow for a greater and more diverse audience base to tune in to Al Wisal’s rich, entertaining and socially responsible content and programming, which has garnered vast national support and popularity in the last 6 years, an area we are very much proud of.”
Nadim Attieh, Station Manager at Al Wisal 96.5 added, “The expansion represents a visible strategic development for the radio station, as covering the entire Sultanate and maximizing our broadcast penetration figures is our ultimate goal in years to come. It will also further compliment our current broadcast reach in the capital Muscat, Batinah and Dhofar.”
With a population of more than 492,213, and a geographical spread of more than 11 Walayts including Sur,Al Kamil Wal Wafi, Jaalan Bani Bu Ali, Jaalan Bani Bu Hassan, Bidiyah and Al Qabil, covering the Sharqiyah Governorate will enhance Wisal’s total geographical spread to reach more than 50% of the total Omani population.
As part of the expansion plans into Al Sharqiyah, Al Wisal’s on air and online content will actively cater to the vibrant Governorate and its people through a variety of means which include hosting more officials from the region for various interviews, an increased focus on the Governorate’s events and activities, in addition to a broad range of community-related topics and issues. Al Wisal is also planning to increase its popular live coverage shows and reporting in various Wilayats of Al Sharqiyah Governorate in efforts to engage its people on all levels.
Through a strategically phased expansion effort, Al Wisal 96.5 plans to cover new territories in 2014 in its active quest to cover the entire nation including Al Dhakhliyah Governorate, which was the original phase 1 expansion; however the radio station had to reprioritize to Al Dakhlilyah Governorate due to some minor technical matters.
Established in March 2008 by SABCO Media, Al Wisal, which is Arabic for ‘Connectivity’ has continued to actively pursue its vision of becoming Oman’s trusted broadcast source of information, community engagement and lifestyle as a pioneering ‘Contemporary Hot Release’ station by offering entertainment, unsurpassed music variety and a diverse range of talk shows to suit various segments of listeners such as ‘Sabah Al Wisal’, the highly acclaimed ‘Al Wisal Forum’ and the loved ‘Sawa Al Hawa’ that have all become highly sought after prime shows.
For more information, please contact:
Group Communications Manager
SABCO Group – Communications
Tel: +96824426900 Ext: 948