APO (African Press Organization) (http://www.apo-opa.com), the sole press release newswire in Africa and the global leader in media relations relating to Africa, was named agency of the month by the Middle East Public Relations Association (MEPRA) (http://www.mepra.org), a non-profit organisation that represents the interests of PR practitioners working in the Middle East.
MEPRA endeavours to highlight the strategic role of public relations and help set high standards for quality and ethical conduct by all practitioners.
APO manages Africa Wire, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva and others.
Used by some of the world’s largest companies, communications agencies, institutions and organisations, Africa Wire guarantees the most extensive outreach in Africa and acts as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.
“We are proud to be named Agency of the month by MEPRA. This comes as a confirmation that our decision to establish ourselves in Dubai has been a successful move. We are receiving daily enquiries for our online press conference service; it is simply fantastic,” commented Nicolas Pompigne-Mognard, APO Founder and CEO.
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