Arabia CSR Network, a pioneering organization with a primary objective to actively engage institutions in the region on corporate responsibility issues, conducted a two day training on Fundamentals of Corporate Social Responsibility (CSR) for the companies in the Arab region. The training on 19th-20th March was held at the Millennium Plaza Hotel in Dubai.
This two-day training was organized for CSR practitioners to understand how they can drive business value by investing in CSR and Sustainability. The objective of the training was also to prove that CSR and responsible business practices should not be seen as an exclusive privilege of large and multi-national organizations, but a necessary investment for organizations of all sizes and from all sectors.
“Corporate Social Responsibility (CSR) has slowly developed to occupy a major place while developing corporate strategy and this filters through in all aspects of management practices, business operations and product development. CSR initiatives help in developing sustainable business practices, opening up new opportunities, promoting customer loyalty and enhancing stakeholder relationships. CSR is not an “add-on” to how business is run; it is increasingly at the core of “how business does business” and should be integrated into every aspect of the operation,” said Habiba Al Marashi, President/CEO, Arabia CSR Network and the President, UN Global Compact Network GCC States.
The training conducted by the International faculty with more than two decades of CSR expertise had participants from diverse organizations and sectors ranging from Hospitality, Chemicals Industry, Retail, Services and Consumer Technology amongst others. The training focused on topics such as Triple Bottom Line, Sustainable Value Portfolio, Stakeholder Engagement and Communicating CSR progress. The training made use of exercises that further elaborated key corporate sustainability topics. The scientifically designed training material helped the participants understand the concept of CSR in a holistic manner and deliberated on importance of creating regional scope of CSR activities, CSR audits, building of CSR Strategies, converging diverse CSR initiatives in to organizational plans.
The CSR Fundamentals training is one of the many capacity-building programs that the Network has planned for 2014. ACSRN conducts trainings covering a wide spectrum of CSR and corporate sustainability topics, such as Sustainability reporting using the GRI framework, Social Return on Investment, CSR Strategy & Leadership, Effective CSR Budgeting and Implementation and more. To ensure credibility of sustainability reports, ACSRN also offers external sustainability assurance services to companies in the MENA region. For the organizations striving to champion the CSR related work, Arabia CSR Network organizes the Annual Arabia CSR Awards. The 7th Cycle of the regionally grown Awards is now open and is accepting applications from the institutions of the Arab region.
“The Arabia CSR Network is very well placed to provide CSR trainings to build the capacity of organizations and businesses in the region, mainly because it is a regionally rooted organization that has acquired an in-depth understanding of the benefits and challenges faced by organizations in their efforts to meet their Corporate Social Responsibility within the region’s unique limitations and possibilities,” Mrs. Al Marashi added.
Habiba Al Marashi
President/CEO, Arabia CSR Network
President, UN Global Compact Network GCC States
GRI Stakeholder Council Member