AreebaAreeba, the new world social networking website in the Middle East with over 3 million active users, is organising the first edition of the Social Media Summit to be held on June 23, 2014 at Armani Hotel, Dubai.
The Summit will bring together heavy-weights from well-entrenched media groups and leading technology and digital marketing companies including Huawei, Google, IBM, Nissan, CNN, OSN, Blackberry, du, DMI and more, to share insights on social media strategies and their impact in driving business output.
“Social media has already established a vital place for itself in the business strategies of companies as a key driver of growth and is beginning to shape the operational structure of organizations across every sector. In line with all these developments, it becomes increasingly important for companies in the region to adopt social media technologies as part of their framework and to embrace this new wave of transformation,” said Ayman Irshaid, Founder and Chief Executive Officer, AreebaAreeba.
“According to ‘The Arab World Online 2014: Trends in Internet and Mobile Usage in the Arab Region’ report, there are more than 135 million Internet users in the Arab region of which over 71 million active users utilize social networking technologies. These staggering figures reflect the growing dominance of social media in the region and beyond. In view of these findings, we are proud to be launching the first edition of the Social Media Summit to help businesses and companies in the region realize the significance of this digital boom,” he added.
The one-day conference, which runs from 8am – 6pm, will bring together prominent figures from three sectors including Media and Publishing, Advertising and Marketing as well as Science and Technology.
Panel discussions at the Summit will focus on a range of topics including how social media is transforming the way news is covered and consumed, the future of online engagement, content marketing and lead generation, how social entrepreneurship creates a profitable business – financially and socially and the business of entertainment – now social, the importance of visual storytelling across all platforms when promoting a movie, building connectivity for mass consumers and many more.
The inaugural edition of the Summit features Osman Sultan, Chief Executive Officer, du; Mohammed Burhan, Chief Executive Officer, CNBC Arabia; Caroline Faraj, Chief Operations Director, CNN Arabic; Vinod Nagar, Social Media Manager – India, Middle East and APAC, Microsoft; David Waterhouse, VP Operation, OSN; Abdulilah Wazni, Regional Marketing Manager, Nissan; Manal Siddiqui, Territory Manager, UAE, LinkedIn; Sultan Batawi, Head of Social Media, MBC Group and Babar Zeeshan, Blackberry, in addition to many others.
The Social Media Summit 2014 is held in partnership with Huawei and Nissan. Attendees can register for the Summit and get more details on: http://www.areebaareeba.com/event/15
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