Cartoon Network Arabic, one of the leading children’s entertainment channel in the MENA region, launches this year’s ‘Creative Generation Competition’ in partnership with Mansour. Now in its third year, the highly popular competition is designed to inspire children across the MENA region and encourage their creative thinking.
This year, the theme of the competition is built around the positive, interpersonal values championed on the newest addition to Cartoon Network Arabic, Mansour, such as friendship, tolerance and acceptance.
Cartoon Network Arabic welcomed Mansour, an innovative and exciting cartoon character, to the network this March in order to reach a greater number of young minds across the MENA region. Mansour is a young, friendly and intelligent Emirati boy who teaches children about the importance of Arabic language and UAE culture and heritage.
Through this partnership, the Creative Generation Competition will welcome Mansour to the Cartoon Network Arabic family. To enter the competition, children will pick their favourite Cartoon Network Arabic characters and then tap their imagination and creativity to create drawings that express how these characters will welcome their new friend, Mansour.
Cartoon Network Arabic will visit schools in KSA, UAE, Kuwait and Qatar to launch the competition, with children across the MENA region also able to enter online via www.CartoonNetworkArabic.com.
The competition will be judged across three age brackets: 4-6, 7-9 and 10-12. Fifteen lucky students will be selected from across the region to win Cartoon Network Kurio 7S tablets and to have their art showcased on the channel.
Commenting on the launch of Creative Generation Competition 2014, Tal Hewitt, VP & GM Middle East, Africa and Turkey for Turner Broadcasting, said, “At Cartoon Network Arabic, we always look for new and creative ways to inspire our young viewers. We believe that the new show ‘Mansour’ is an excellent addition to our growing portfolio, and we are excited to see the creative ways in which children respond to him through Creative Generation.” “Over the years, we have seen some wonderful entries into our Creative Generation competition, with artwork that was of a very high standard. We’re sure that this year will be even better. In addition to discovering new talent, this year’s theme will help children to consider, understand and express the very important themes of friendship and tolerance,” Tal added.
Mansour’s creator, Rashed Al Harmoodi, added, “Our partnership with the Creative Generation Competition is a great example of how Mansour is about more than just TV. Through the competition, Mansour will inspire children whether they are at home, watching TV, in school or online. Mansour’s new home at Cartoon Network Arabic will also enable the show to grow beyond the UAE community to the MENA region.”
For more enquiries please contact:
Ketchum Raad Middle East
Samer Barakat -Diab
Marketing & PR Manager
Turner Broadcasting- MENA