Connect Ads, a leading digital media and technology solutions provider has announced that it will act as the exclusive Egyptian partner for LinkedIn, the world’s largest professional network with more than 259 million members, to offer companies and brands LinkedIn’s Marketing Solutions. LinkedIn is the leading global online and mobile business exchange platform and represents a valuable demographic for marketers with prosperous and influential members.
Connect Ads, an OTVentures company, will give the opportunity for multinational, regional and Egyptian companies in the country to reach over a million Egyptian professionals on LinkedIn. They will be able to engage most effectively with the decision-makers, working community and young students and graduates preparing to enter the workforce in the country.
Mohamed El Mehairy, managing director of Connect Ads which is celebrating its 10th anniversary this year, said: “Companies from all sectors in Egypt can now use LinkedIn to communicate with Egyptian businesses and talent communities and bring them together on the world’s most affluent professional platform. Brands can promote their latest services and products, reaching a wider audience and strengthen brand loyalty through the different marketing products offered by LinkedIn. LinkedIn allows them to identify and target the right audience, engage with them through compelling content and call to action.”
Fredrik Bernsel, Partner Sales Director, EMEA, at LinkedIn said: “LinkedIn has almost doubled its membership from five million in 2012 to ten million in the MENA region in just a year. These are amazing figures, and Egypt has played an important part in this growth. Our partnership with Connect Ads is another significant milestone in our worldwide reach, and together we are committed to connect Egypt’s businesses with the region’s professionals, decision-makers and up and coming young talent and becoming part of the drivers of the Egyptian economy.”
Two new members join LinkedIn every second and six in every ten members live outside the United States. Students and recent college graduates are the fastest growing demographics on the platform and a top priority for the business in the region.
Managing online advertising content both exclusively and non-exclusively for more than 100 international and local sites, Connect Ads has today become one of the regional leaders in digital advertising, representing globally admired publishers. With the addition of LinkedIn, the number one social network for professionals and the most updated database in the world for employees and employers, Connect Ads can now offer a complete solution for companies and brands looking to reach a wider professional audience.
Mohamed El Mehairy concluded: “We are thrilled to be able to assist companies in reaching a cross-section of key stakeholders in Egypt, including potential employees, partners and various industry sectors, through such a compelling interactive platform as LinkedIn. We will work with our customers to leverage the strengths of LinkedIn through this partnership.”