Dentsu Aegis Network has launched Vizeum, its fifth agency brand that was part of Aegis Media.
Vizeum is a media buying agency, with 60 offices in 41 countries, which is headquartered in Dubai. It will be managed by Anouk Bondroit, who was previously integrated business director at Aegis MENA. Vizeum joins Carat, Dentsu, iProspect, Isobar and Posterscope as part of the Dentsu Aegis Network in the Mena region.
“Vizeum’s client-centric approach, through the use of data, insights, strategy and innovation, has seen it build business solutions for their clients in more than 40 global markets, of which we now have access to the Mena region. With its own proprietary tools, such as DecisionZ, Ecosystems and Dentsu Aegis Network’s CCS study, the agency will be able to offer its clients insights that far exceed the tools currently available in the region,” says Michael Nederlof, CEO of Dentsu Aegis Network, Mena.