A record 2,279 entries from 18 countries have been submitted to the 8th Dubai Lynx Awards, the leading annual awards benchmarking creative excellence for MENA’s advertising and communications industry.
For a fourth year in a row the number of entries have steadily increased, with an overall growth in 2014 of 9% versus last year, across 15 entry categories: Film (192 entries), Print (226), Outdoor (229), Radio (136), Media (249), Direct (125), Promo & Activation (155), Interactive (98), Print & Poster Craft (263), Film Craft (281), Design (135), Integrated (49), PR (56), Mobile (15) and Branded Content & Entertainment (70).
The country with the most entries is the UAE with 1,277, followed by Egypt with 332, Lebanon with 266, Saudi Arabia with 105 and Kuwait with 95 entries.
The work will be judged next week during the Dubai Lynx International Festival of Creativity by 43 leading international industry professionals chaired by Graham Fink, Chief Creative Officer, Ogilvy & Mather Advertising, China, (Film, Print, Outdoor, Radio, Print Craft Jury and Integrated Jury); Philippa Brown, Chief Executive Officer, Omnicom Media Group, UK, (Media Jury); Prasoon Pandey, Ad Film Director, Corcoise Films, India, (Film Craft Jury); Andy DiLallo, Chief Creative Officer, Leo Burnett Sydney, Australia, (Direct, Promo & Activation, Interactive and Mobile Jury); Bjorn Kusoffsky, CEO / Creative Director, Stockholm Design Lab, Sweden, (Design Jury); Gabriela Lungu, Chief Creative Officer, Weber Shandwick, UK & EMEA, (PR Jury); and Philippe Meunier, Creative Chief, Co-Founder, Sid Lee, Canada, (Branded Content & Entertainment Jury).
Terry Savage, CEO of Lions Festivals, which together with Motivate are organisers of the Dubai Lynx International Festival of Creativity, says, “As the industry continues to evolve with new media and technologies, creative awards benchmark standards that propel the industry forward and the high level of participation this year validates the importance of winning a Lynx award. With cultural attaches on hand, our international juries will vote, deliberate and award the winners showcasing the best work in MENA, which will ultimately impact the region’s advertising and brand communications going forward. We anticipate an energetic and great awards night.”
The winners will be announced at the much anticipated Awards Ceremony and Dinner attended by in excess of 1,800 industry peers at The Arena Madinat Jumeirah in Dubai on Wednesday 12 March, the largest awards in the UAE. Also revealed and awarded during the evening will be the Network of the Year, Agency of the Year, Media Agency of the Year, Independent Agency of the Year Award and the Lynx Palm Award. Eddie Moutran, Chairman and CEO of Memac Ogilvy Group for the Middle East & North Africa, will be presented with the prestigious Dubai Lynx Advertising Person 2014 Award, and Land Rover will be honoured with the Advertiser of the Year Award, which will be given to Hannah Naji, Marketing Director for Jaguar Land Rover MENA.
The Dubai International Festival of Creativity, set to be the largest gathering of the MENA advertising and communications industry, takes place 9-12 March. Innovations this year include the launch of the Young Lynx Media Competition, The Young Lynx Print Competition, and the Du Integrated Student Award.