My-HD, one of the leading and first ultra-low pay Direct to Home (DTH) platforms in the Middle East and North Africa (MENA) region, has steadily experienced a significant market growth by reaching a mark of over 100,000 subscribers across MENA, announced Cliff Nelson, My-HD CEO, at a media briefing held at the company’s regional headquarters in Dubai.
Over the last year, My-HD has added over 68 channels to their platform, which indicates an increasing trend of market transition from Standard Definition (SD) to High Definition (HD).
On the heels of its participation for the second year running at Cabsat 2014, Nelson further commented on My-HD’s substantial growth in the market, saying, “In an extremely competitive and rapidly changing market, partnering with influential players is essential to adapting and maintaining a standard of quality that our customers have come to expect. Our goal has always been to provide our subscribers with a premium HD viewing experience at affordable prices. In the last year alone, audiences of HD TV channels have tripled globally, indicating a growing demand for High Definition viewing, and My-HD intends to meet that demand and continue to offer our customers the best possible experience.”
Strategic partnership with Arabsat has enabled My-HD to reach out to over 170 million viewers in the region, while key content providers such as, MBC Group, Rotana Group, Discovery Networks, Al Nahar TV, MTV Lebanon, GMA Networks and others, have given My-HD a premium bouquet of channels, reaffirming their commitment to My-HD’s strong positioning in the industry. Today My-HD has 51 channels in the Middle East of which 44 are HD, 6 channels for My-GMA with an addition of 23 exclusive channels in North Africa; giving a total of 74 channels of which 53 are in HD. This is more than any other DTH/satellite TV platform in the region, reinstating the fact that there is a growing demand for HD in the MENA market.
Speaking on the future of the industry, Nelson commented, “The market is definitely ready to make the transition from SD to HD, and 2014 is a promising year for that move. There are 10 million receivers sold in the GCC every year, out of which less than 50% are SD and the remaining are HD. Currently, 70% of households in the GCC own HD TV, which reflects a clear demand for HD content at reasonable prices. With such remarkable market demand, our value proposition of providing our consumers with an HD receiver and My-HD smart card, powered by their HD TVs, will ensure they enjoy the complete HD experience, and will ultimately further strengthen our positioning in the market and add further growth to our subscribers’ base.”
As a value enhancer to HD satellite TV, My-HD has also introduced ‘My-HD Smart Boxes’, allowing users to enjoy unique video on demand (VOD) services. The service was made possible through a strategic partnership with Selevision, one of UAE’s leading innovative companies in the Set Top Box Middleware and Interactive TV technologies.
Sarah Magdi / Nisreen Karachiwala
Renno Communications Group
Dubai, United Arab Emirates
+971 4 4278687