Impact BBDO has celebrated a series of award wins at the 2014 Cannes Lions Awards – the world’s most prestigious event recognising creativity as well as effectiveness of resourceful communication.
Being shortlisted for 32 campaigns in this year’s awards and ultimately scooping up six Lions not only signifies a successful year of creative campaigns for the Regional Network, but the significance of Impact BBDO’s achievements is also highlighted further given that the Network competed among 37,000 global entries.
The wins at this year’s awards included a Gold bestowed on Impact BBDO Dubai for radio in the region, and the first-ever Cannes Lion for Pakistan by BBDO Pakistan, making history this week. Impact BBDO Dubai also pocketed two Silvers and two Bronze awards.
Commenting on the Group’s performance at Cannes Lions, Dani Richa, Chairman and CEO of Impact BBDO Group MENA & Pakistan, said, “We did great. But our achievements have now also created a challenge for us to raise the bar during the coming year. By celebrating our successes at the 2014 Lions, we will also be encouraged to increase the benchmark and to continue growing our talent pool, and our regional and global ranking.”
Richa congratulated other shortlisted and winning agencies, while thanking Impact BBDO clients for their vision and passion ‘which inspires us to deliver award-winning results’.
Cannes Lions is the most prestigious industry event for creatives around the world, attracting specialists from 94 countries. The Lions have been a creative benchmark for over 60 years with more than 37,000 pieces of the most inspiring and cutting-edge communications ideas from around the world showcased and evaluated at this years’ event.
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