Kassab Group – the premier media services and solutions provider in the Middle East and North Africa region – has embarked on a major expansion programme comprising acquisition of strategic new projects, while also enhancing its senior management structure with the appointment of an advisory board, Chief Operating Officer, Chief Commercial Officer and Senior Planning, Strategy and Business Development Director.
Kassab has acquired several new strategic projects that further consolidate the Group’s position as a leading media services and solutions provider in the region. These projects encompass Sky News Arabia, expansion of the prestigious Dubai Metro project advertising concession, LED offerings, commercial hoardings, building wraps, FM radio, print and websites.
The newly constituted advisory board of Kassab comprises of Semaan Choueiri, Kassab’s long-serving Strategy & Planning Director; Mohammad Awad, Kassab’s accomplished Director; and Hicham Adra, President of Ardan Fitzroy Enterprises and noted business and community leader. Kassab has also restructured its sales structure with key senior level appointments.
Ghassan N. Adra, Chairman & CEO, Kassab Group, said: “It gives me great pleasure to announce the appointment of our advisory board, as also the appointment of Patrick Brais as COO of Continental Multimedia, and that of Gerard Rustom who takes over as CCO of Kassab Group. We also have Bashar Nsheiwat assuming the role of Senior Planning, Strategy and Business Development Director in the Group. In addition, there are appointments in the marketing and research departments.
“We have embarked on an ambitious expansion programme in the UAE, Kuwait, Bahrain, Algeria and Iraq in particular and in the region in general and it was therefore imperative to strengthen our senior management team and restructure our sales division to ensure the continuing success of Kassab while executing our strategic vision given the enormous opportunities in the region,” said Adra.
“Kassab constantly endeavours to deliver quality service and help grow our esteemed clients’ business and we can confidently achieve this eminent goal only with the best and most experienced talent pool, while offering unrivalled and innovative media solutions that are perfectly customised for today’s highly competitive and increasingly digital world,” Adra added.
Patrick Brais joins from Quest Media, the media house that he founded in 2005. Patrick brings with him more than 20 years of extensive experience in the regional media industry.
Gerard Rustom joined Kassab back in 2000 and was its Group Commercial Director since 2010. Gerard has an enviable record spanning more than 15 years of strategic sales.
Bashar Nsheiwat joined Kassab back in 2008. His last held position was that of Planning, Strategy and Business Development Manager. Nsheiwat has contributed to the expansion of the Group’s many projects.
Kassab’s revised sales structure is a composite mix of unique regional experience, unparalleled expertise and qualified talent and sees the appointment of Sheri Helal as Head of Sales – Media Specialist (UAE & GCC), regional markets and direct clients. Helal joined Kassab back in 2009 as a Sales Manager.
Hisham Joudi has been appointed as Sales Director (UAE) of Kassab’s roadside network, PoP, taxis, ADNOC and LED unipoles. Joudi joined Kassab back in 2001 as a Sr. Sales Manager.
Nassim Habib has been appointed as Kassab’s Associate Sales Director (UAE) for the prestigious Dubai Metro project. Habib joined Kassab back in 2008 as a Sales Manager.
“Having entered 2014 on a high note, Kassab Group is perfectly poised to sustain and enhance its organic growth based on its proven core expertise, talent and benchmarked performance as a leading media conglomerate in the MENA region,” concluded Adra.
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