Memac Ogilvy Public Relations, the Middle Eastern operation of Ogilvy PR, enjoyed an unprecedented evening of success at the 10th annual EMEA region SABRE Awards as it received the Platinum Best in Show Award for the GROHE Green Mosque campaign and the Best Middle East Campaign for the Grohe Green Mosque and the Best Public Education Campaign with the King Khalid Foundation.
During the ceremony, Ogilvy PR celebrated another fantastic night with 11 award wins from across the region, more than any other agency network in EAME. Key wins included the overall Pan-EMEA Consultancy of the Year Diamond Award and the Platinum Best in Show Award – the first time the biggest consultancy award and the Best in Show trophy have gone to the same agency.
“Ogilvy Public Relations was officially named The Holmes Report Pan-EMEA Consultancy of the Year 2014 during this year SABRE awards,” said Saada Hamad Group PR Director Memac Ogilvy MENA.
“These awards are not possible without our clients who trust us with the creative freedom. These awards are also a great recognition for the efforts of our teams across the region; they have my deep thanks and respect”.
Grohe Green Mosque project is a water conservation CSR initiative that was developed part of GROHE watercare program to reverse the effects of irresponsible water practices in the region. The Sharbatly Mosque in Jeddah witnessed an approximate 30% reduction in water consumption after GROHE’s sustainable water solutions were fitted in the ablution rooms. To date, the Green Mosque initiative has been rolled out across the region including projects in United Arab Emirates, Syria, Saudi Arabia and Egypt.
Domestic abuse is a taboo topic in KSA and for many years, non-governmental organizations and advocates, worked to address the issue via policies that would protect abused women. Memac Ogilvy aligned with the King Khalid Foundation, a non-profit organization to support the actions of advocates involved in shedding light on the women’s abuse dilemma and help accelerate action
The complete list of Ogilvy PR Gold and Diamond winners:
Ogilvy PR/Paris won Best Cause-Related Marketing with Google+ for their Same Sex Marriage campaign and Ogilvy PR/Warsaw won the Best Baltics Campaign with Polish Academy of Sciences. The UK teams brought in the largest number of awards including the Best UK and Ireland Campaign, the Best Educational and Cultural Institutions Campaign for Project Patty with Maastricht University, and the Best Marketing to Women Campaign with Beyond Dark.