Memac Ogilvy last night showed off its creative muscles by winning 46 awards at this year’s Dubai Lynx Awards, the Oscars of the advertising and communications industry in the Middle East. The winning included 2 Grand Prix, 14 Gold, 23 Silver and 7 Bronze awards on top of the 72 shortlists and underpinned an amazing night for the agency as its Chairman and CEO, Edmond Moutran, received the prestigious Dubai Lynx Advertising Person 2014 Award.
The evening was capped by the unprecedented feat of winning both the Network of the Year and the company’s Dubai office was named Agency of the Year.
“2014 caps a remarkable journey for us,” said Mr Moutran. “We started life 30 years ago this year, with one client and four staff. Today, we have shown once again that we are the region’s most creative communications agency. I could not be more proud of everyone at Memac Ogilvy,” he added.
The night’s big winners were “Mobilizing the 12th Man” campaign from Memac Ogilvy Label Tunisia which won two grand prix as well as 4 gold, 2 silver and 1 bronze trophies. Memac Ogilvy Dubai campaign for UN Women – Autocomplete Truth – was also recognized with nearly thirteen awards in ten different categories. The gala evening also included a special award for Memac Ogilvy as Eddie Moutran received the Dubai Lynx Advertising Person 2014 accolade. This honorary award, selected by the organizers of Dubai Lynx, is presented to an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
Commenting on the honor, Mr Moutran, said, “Dubai Lynx is the guardian of creativity in the Middle East and I am deeply honored to receive this award from them. I follow humbly in the footsteps of those who have received this award before me.” “Our industry has changed beyond recognition since I founded Memac 30 years ago in Bahrain,” he continued. “I am proud to have played a small part in putting the creative talent this region possess on the global map and showing the world that great ideas are great ideas wherever they originate. I’d also like to thank all of the talented staff, and our incredibly supportive clients. This honor is as much theirs as it is mine,” he added.
Entering the market in 2012, Memac Ogilvy Qatar serves local clients in addition to providing support to Memac Ogilvy’s regional client relationships. Its team of advertising, public relations and social media specialists bring experience from the Middle East, Gulf, US, Europe and Asia. The office was awarded the Best Use of Social Media award by the Middle East Public Relations Association in 2011.
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Layale Abou Antoun/ Carmen El Hajj