Dubai-based integrated digital marketing agency and the Middle East’s number one ranked SEO consultancy, Nexa, has created an online space for the photographs and video images uploaded in response to the hashtagMyDubai media campaign launched by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, which continues to attract strong response.
593,000 images submitted via Instagram are already available to view on the site, together with Twitter and Facebook feeds that contain #mydubai. Images are also being uploaded constantly via Twitter and Facebook.
The new website – http://hashtagmydubai.com/ - uses a proprietary filtering system developed by Nexa that allows the site administrators to select only the most appropriate Instagram images for the site. The site has attracted fast response with hundreds of users spending an average of almost 5 minutes per visit browsing the images.
Commenting on the new website, Amit Vyas, CEO of Nexa, said, “This campaign is a great example of social media bringing together the community for a positive cause and idea and we wanted to use our skills in contributing to this and creating an online space for these fantastic images. The initial response was strong with more than 500 unique visitors in the first 24 hours and we now have almost 600,000 images on the site. We have always believed that ‘content is king’ and users want to see consistently good quality content added regularly to websites. Hashtagmydubai.com delivers this in the most compelling way.”
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