Omnicom, Publicis scrap merger plans
10/05/2014 11:25 am EDT


share with your network:




US-based Omnicom Group Inc. and French rival Publicis Groupe have decided to call off their proposed $35bn merger, as the challenges in forming the world’s largest advertising agency proved too immense for the partners, Reuters has reported. “There was no one factor,” Omnicom chief executive, John Wren, told the news service. “There are a lot of complex issues we haven’t resolved. There are strong corporate cultures in both companies that delayed us for reaching an agreement. There was no clear finish line in sight and uncertainty is never a good thing when you are in the personal service business.”

About the Author



share with your network:


Share your view



© 1996-2015 Media quest FZ LLC A media and entertainment company
Middle East Main Office
[email protected]
© 2015 Dubai Business | Ameinfo . All rights Reserved.