Reinforcing its commitment to nurture cricketing talent in the Middle East and North Africa, OSN has inked a milestone deal with the Emirates Cricket Board, making the region’s leading pay-TV broadcaster the first corporate sponsor of the UAE National Cricket Teams.
As team sponsor, the OSN Logo will appear on all match and training gear of the UAE Men’s National Cricket Team, for all home and away series in all formats including the highly anticipated ICC World Twenty20 2014, to be held in Bangladesh from March 16. As part of the deal, OSN will also support and is the official team sponsor for the UAE Women’s National Cricket Team, UAE Under 19 Men’s Cricket Team and the UAE Under 16 Men’s Cricket Team.
David Butorac, Chief Executive Officer, OSN, said: “OSN is committed to establishing its position as the region’s home of cricket and our support of the UAE National Cricket Teams demonstrates our efforts to truly encourage regional cricketing talent on an international scale. Over the last few months OSN has extended its support to a number of local and regional cricketing initiatives, and we will continue to invest in young talent, at the same time bringing viewers premium cricketing action from around the world.”
“We would like to thank the Emirates Cricket Board for their continued support, and wish the UAE National Cricket Team the very best in the upcoming ICC World Twenty20,” Butorac added.
David East, Chief Executive Officer, Emirates Cricket Board, said: “The UAE National Cricket Team has made significant strides over the last year, championing the nation’s qualification into the prestigious ICC World Twenty20. We are delighted to have OSN on board with us on our ambitious journey to cricketing excellence.”
OSN’s support will play an integral role in providing training opportunities for both up and coming and established cricketers in the UAE, enabling them to represent the country within the international cricketing arena.
Khurram Khan, Captain of the UAE National Cricket Team, added: “As the first team in the UAE’s history to receive one-day international status and qualify for the ICC World Twenty20, it is an honour to have OSN’s support, as we step out to represent the UAE in the international circuit. We will do our best and look forward to playing more international tournaments.”
As the undisputed ‘home of cricket,’ OSN Sports Cricket HD offers cricket fans across the region thousands of hours of live international cricket in true high definition. This year, OSN cricket fans can enjoy the hugely popular Asia Cup, and look forward to the Indian Premier League, ICC World Twenty20, Champions League T20, Big Bash league and all India, England, Australia, Bangladesh and New Zealand home series.
For more information please contact:
Dubai Media City, Dubai, UAE
+971 (0) 4 367 7084
Nivine William/Divya Khanna
+971 (0) 4 450 7600