Dubai and London-based Performance PR has rebranded as Performance Communications, unveiling a bold new brand identity to represent more accurately the agency’s breadth of offering and international expansion over recent years. At the same time, the sports and automotive specialist has also welcomed on-board several new team members for its office.
Founded in London in 2002, since the launch of the Dubai office in 2010 Performance Communications has not only grown in size but also client services. As well as the core PR and Media Relations proposition, Performance Communications now provides support in areas such as digital media relations, event organization, video services and brand partnerships, depending on territory.
At the same time, as well as serving its clients via its offices in the Middle East and UK, Performance Communications has recently extended its reach across Europe through a network of like-minded affiliates to support clients in 12 countries. The company is also increasingly engaging in communications activities in Asia and Africa.
“As Performance PR, we built our reputation on successfully delivering the highest standard of PR support to our clients, wherever they were active,” said Ian Drinkwater, Co-founder and Director of Performance Communications’ Middle East office. “Re-branding as Performance Communications may appear to be a small name change, but it is reflective of the blurring lines between PR, Marcomms and the media landscape. As story tellers, we now employ an ever-expanding toolbox to deliver content and our name needed to mirror that.”
The 35-strong Performance Communications team will remain committed to its specialist areas of Sports and Automotive, where its passion and depth of understanding continue to underpin the credibility and authenticity of its output.
In the Middle East, Hyundai Motor Company, Bentley Motors, Volvo Trucks and Emirates for Universal Tyres are among Performance Communications’ high profile automotive clients. The Company provides specialist support to technical watch specialists Breitling, with a focus on its aviation and automotive activities, as well as the International Cricket Council – Performance Communications worked on both the ICC World Twenty20 Qualifier and U19 World Cup tournaments.
At the same time, Performance Communications has appointed several new team members. Meabh O’Reilly has joined the company as Account Director, bringing with her five years of automotive and Middle East experience gained working with Volvo Cars, BMW, Mini and VW. In particular, Meabh will be heading up the Bentley and Breitling accounts. The company has also welcomed on board two new Account Executives, Rasha Osama Al-Alami and Hamza Mejdi, while Lavdije Demiraj joins as Office Administrator, having previously worked for several years in the tyre sector.
Ian Drinkwater – Director
Tel: +971 (0) 55 220 1262
Meabh O’Reilly – Account Director
Tel: +971 (0) 55 349 7659
James Knott – Senior Account Manager
Tel: +971 (0) 55 195 0406
Jonathan Kanaa – Senior Account Executive
Tel: +971 (0) 56 261 4693
Katy Pearce –Account Executive
Tel: +971 (0) 4 434 7365
Rasha Osama Al-Alami
Tel: +971 (0) 4 434 7365