q.media, the leading media company in Qatar, and q.media Decaux, the Joint-Venture between q.media and JCDecaux, the No. 1 Outdoor Advertising company in the world, have been named the official exclusive regional media partners of the Paris Saint-Germain football club in the Middle-East from December 15th, 2013 until June 30th, 2014.
Through this new partnership agreement, q.media and q.media Decaux have provided advertising space in the country to promote the Paris Saint-Germain vs. Real Madrid match held on January 2nd2014, and the Paris Saint-Germain team, including world stars Zlatan Ibrahimovi?, Thiago Silva and Edinson Cavani among others. In exchange, the two companies would have the rights to use the image of Paris Saint-Germain to promote their respective brands in 23 Middle-Eastern countries.
This partnership comes at a time when Qatar is driving a strong sport-friendly policy to encourage sport practice and a healthier lifestyle among the population as it prepares to host the FIFA 2022 World Cup.
Jean-Claude Blanc, Deputy CEO of Paris Saint-Germain commented: “We are delighted to announce our new partnership with q.media and q.media Decaux, two companies that share the same vision of quality, dedication, and innovation. This key decision will allow us to benefit from an unparalleled media platform to build a strong awareness for our football club on the occasion of Qatar Winter Games against Real Madrid, and engage with our growing fan base in the country and in the region”.
Yousif R. Al-Khater, Group CEO of q.media said: “We are pleased to be the Official Regional Media Partners for Paris Saint-Germain. This is a great opportunity for a local company to assist one of the best European footballs club through our global media platform in Qatar and further develop the growing enthusiasm for Paris Saint-Germain in the country”.
David Bourg, CEO of JCDecaux Middle-East added: “We are proud to associate our Group with Paris Saint-Germain and offer a world class showcase to promote the rising ambitions of a global club led by a Franco-Qatari vision. This partnership reasserts our active and on-going commitment towards the Qatari community and the Franco-Qatari cooperation based on trust and mutual contributions”.