The first Social Media Summit in Saudi Arabia will focus on how the country’s communications landscape has changed over the past couple of years. The event, which is being organized by the Middle East Public Relations Association (MEPRA), will host speakers from both Facebook and Twitter’s local partner ConnectAds who will share best practices on how to use social media to optimize consumer engagement. Other topics that will be covered will include social media analysis and monitoring, content development and media engagement.
“There’s no subject which has had a bigger impact on the Saudi communications landscape than social media,” said Carine Duvignaud, General Manager, MEPRA. “We wanted our first forum in Saudi Arabia to be as impactful as possible and we’re delighted that we’ll be joined by Facebook and Twitter’s local partner ConnectAds to share global and regional insights into how to make social media even more effective when used as part of a communications strategy.”
Home to 28 million people, Saudi Arabia is one of the most digitally-savvy countries in the Middle East region. Approximately eight million Saudis are on Facebook, while the country has six million Twitter users – the percentage of active Twitter users more than doubled in 2013. The event will include several case studies as well as local speakers who will showcase how they’re using social media to reach out to the next generation of Saudis.
“For anyone in the communications sector, be they on the agency or the client side, this event will help you understand what is happening in the social media landscape today and will provide lessons on how to better engage through social media. We’re looking forward to bringing Facebook and Twitter to the country and stimulating debate amongst members of Saudi Arabia public relations industry for the first time,” added Duvignaud.
The Social Media Forum, which is the first large-scale MEPRA event in Saudi Arabia, will be held on the 24th of February in Jeddah at the Intercontinental Hotel and will begin at 9am.
Name: Carine Duvignaud
Title: General Manager, Middle East PR Association (MEPRA)
Phone: +971 (0) 55 948 7491
Adalid Public Relations