Global media agency network Starcom MediaVest Group (SMG) is pleased to announce the appointment of Ryan Murdoch to the position of Head of Data & Analytics – covering the MENA region as well as emerging markets. As part of his new role – effective immediately – Murdoch is responsible for delivering data-driven analytics and strategic support to SMG’s cross-disciplinary team. This entails providing an enhanced understanding of user behavior dynamics, creating data-based business intelligence and using advanced analytical tools to help SMG’s extensive roster of clients achieve optimal sales growth.
Murdoch’s board-level appointment is perfectly in line with SMG’s mission to further strengthen the agency’s agile marketing capabilities and use unique ad serving technology to deliver groundbreaking, tailored messages – across various platforms – in real time. In effect, in the past year, SMG has set its focus on the realms of mobile, content, data & analytics and innovation.
“Ryan’s vast industry experience – spanning data analysis and management – makes him an essential addition to the SMG MENA team,” said John Antoniades, Chief Executive Officer of SMG MENA. “We are confident that his strong analytics acumen and in-depth data visualization skills will prove to be invaluable to the continued success of SMG here in the Middle East – a complex, fast-growing marketplace.”
He also added, “This appointment reflects SMG’s longstanding commitment to developing data-driven and pioneering content creation. It also sheds light on our efforts to gauge unprecedented consumer trends and sentiment across a plethora of media channels.”
Murdoch joins SMG MENA from London, where he served as the head of MediaLab’s Analytics and Insight (A&I) department – a broad unit offering data, digital and technology-based analytics and insight services to clients. His geographical remit included key markets across the EMEA region.
Murdoch’s résumé boasts an impressive 15 years of experience working in marketing and communication. After graduating with a degree in Business from Brunel University in 2002, he joined London’s ZenithOptimedia as a Data Planner – a role that saw him oversee and manage all campaign evaluations. He was also in charge of systems development and spearheading data profiling and analyses.
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