Initiative wins top awards at Festival of Media MENA

April 15, 2015 9:55 pm


The Festival of Media MENA awards went off with a bang. The MusicHall was a full house of industry personalities who had good things to say about the MENA region’s first ever Festival of Media.

The Grand Prix Award for Agency of the year went to Initiative. The agency took home individual awards for Mobily’s “World Cup – 5th participation” campaign, winning two Golds for the Best Engagement Strategy and the Best Social Media Strategy category, and two Silvers. Initiative also received accolades for the California Garden’s “Fava Beans the New Super Food” campaign, winning the Gold for the Best Communications Strategy category and a Bronze.

Network of the Year went to Mindshare MENA. Celebrating throughout the Festival of Media, Mindshare MENA had the most nominations across the board for their Tunisie Telecom’s “Keep Our Beaches Clean,” a campaign that also took home three Bronzes, two Silvers, a Gold for The Effectiveness Award and the Grand Prix for Campaign of the year. In total, Mindshare MENA cleaned up with 14 awards, by far the most handed out all night.

Other notable wins include OMD MENA’s Gold in the Best Use of Mobile category and Silver in the Smart Use of Data for “du’s Business Roaming Pack”. And Havas Media Middle East won two Silvers for their Emirates “#Alltimegreats” campaign for Best Entertainment Platform and Best Use of Digital Media.

The Awards:

Best Engagement Strategy
Bronze: Mindshare MENA’s “Hosting infinity, from Saudis to Saudis” for Infinity
Silver: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Gold: Initiative UAE’s “World Cup – 5th Participation” for Mobily

Best Experiential Campaign

Bronze: Magna Global’s “The Spirit of Ramadan” for Knorr
Silver: MEC Dubai’s “Project Hightower – The Mustang Rises” for Ford Middle East
Gold: Starcom MediaVest Group’s “Mr. Monopoly Invades Dubai” for Majid Al Futtaim

Best Launch Campaign

Bronze: OMD MENA’s “Forgotten Secrets” for Persil Abaya Shampoo
Silver: Mindshare MENA’s “Jadidha and Actionha” for Nissan
Gold: Mindshare MENA’s “Tarboosh Never Grow Up” for Gandour

Best Communications Strategy

Bronze: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Silver: Starcom MediaVest Group’s “Clorets Cinnamint” for Clorets
Gold: Initiative UAE’s “Fava Beans The New Super Food” for California Garden

Best Content Creation Award

Bronze: Initiative UAE’s “Fava Beans The New Super Food” for California Garden
Silver: Initiative’s “World Cup – 5th Participation” for Mobily
Gold: MEC Dubai’s “Maggi Diaries” for MAGGI

Best Entertainment Platform

Silver: Havas Media Middle East’s “Emirates Stars of Tomorrow” for Emirates
Silver: OMD MENA’s “Sobhiya” for SAC

Best Use of Mobile

Bronze: Initiative UAE’s “Shaabiyat – Live Cartoon” for Dubai Media Incorporated
Silver: Starcom MediaVest Group’s “Twitter Radio” for Suno FM
Gold: OMD MENA’s “du Business Roaming Pack” for du

Best Social Media Strategy

Bronze: PHD’s “From Iftar to Suhoor” for Lipton
Silver: Initiative’s “Marzouq, Rise of a Twitter Star” for Mobily
Gold: Initiative UAE’s “World Cup – 5th Participation” for Mobily

Best Targeted Campaign

Gold: Starcom MediaVest Group’s “Bollywood on Wheels” for Emirates NBD

Best Use of Digital Media
Bronze: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Silver: Havas Media Middle East’s “Emirates’ #AllTimeGreats” for Emirates Airline

Best Use of Content

Bronze: PHD’s “From Iftar to Suhoor” for Lipton
Silver: Starcom MediaVest Group’s “It’s a Goal” for Emirates NBD
Gold: Mindshare MENA’s “Hosting infinity, from Saudis to Saudis” for Infinity

The Creative Use of Media Award

Silver: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Silver: Mindshare MENA’s “The Egyptian Energy Conservation Initiative” for The Egypt Consortium

Energy Conservation Initiative
The Effectiveness Award
Bronze: MEC Dubai’s “Maggi Diaries” for MAGGI
Silver: Havas Media Middle East’s “Emirates’ #AllTimeGreats” for Emirates Airline
Gold: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom

Best Use of Video

Bronze: OMD Dubai’s “Pepsi Ramadan” for Pepsi
Silver: Initiative UAE’s “World Cup – 5th Participation” for Mobily
Gold: PHD’s “House of Lux” for Lux

The Smart Use of Data Award

Silver: OMD MENA’s “du Business Roaming Pack” for du

The Utility/Public Service Award

Bronze: Lowe MENA’s “Share a touch of love this Ramadan” for OMO and Comfort
Silver: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Silver: Mindshare MENA’s “The Egyptian Energy Conservation Initiative” for The Egypt Consortium

Energy Conservation Initiative

Grand Prix Awards
Best Campaign of the Year: Mindshare MENA ‘s “Keep our beaches clean” for Tunisie Telecom
Agency of the Year: Initiative UAE
Agency Network of The Year: Mindshare MENA

All in all, Festival of Media MENA was a great success!

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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