OOX launches mobile ad monitoring, partners with Kijamii in Cairo

January 2, 2017 4:48 pm

OOX Logo. (Image supplied)

Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor in December.

Using the advanced monitoring capabilities of next generation robots, the new service is the first of its kind in the region, claims the company in a press statement.

“The launch of mobile advertising monitoring in Q4 2016 demonstrates OOX’s leading and innovative position in the business of digital advertising monitoring, data and analytics,” says Fouad Bedran, co-founder and managing director, OOX, in a press statement.

 

(Social media ads to hit $50bn by 2019: Zenith)

 

OOXmonitor already provides insights into the top mobile advertisers, spends, ad units and so on, with plans of adding more features and solutions in 2017.

 

Native from Cairo

Additionally, OOXmonitor has added Cairo-based digital native advertising agency Kijamii to its subscriber list.

 

(What next for Middle East’s media?)

 

“OOX is excited to welcome Kijamii as the latest digital native agency addition to OOXmonitor’s increasing subscribers in Egypt and the MENA region,” adds Bedran. Kijamii, which was recently added to A15 investment group’s portfolio, handles clients including Huawei, Nestlé, L’Oréal, Philips, IKEA, Vodafone, DHL, Emaar and Netflix.

 

This article was first published on Communicate Online, a sister title of AMEinfo

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By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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