Video: Turkish Airlines features Morgan Freeman in Superbowl ad
* The commercial aired at the superbowl
* The commercial features Oscar-winning actor Morgan Freeman
* The commercial was shot in Los Angeles
In what may look like a new stretch for survival amid tough economic conditions for regional carriers, Turkish Airlines released a new commercial starring Oscar-winning actor Morgan Freeman.
The carrier, which won the “Best Airline in Europe” award by Skytrax for the past six years, has been placing increased emphasis on its PR and marketing push.
The new commercial debuted during the Superbowl, regarded as the most-watched TV slot in US TV history, during the half time of the final game of the National Football League.
Last year, the airline met its audience with another headliner campaign titled “Batman v Superman”, which also aired during the Superbowl to an estimated audience of more than 800 million viewers around the world.
The commercial is directed by the renowned Matthias Zentner, who has directed popular commercials for other brands, and was shot in Los Angeles.