Infor Named a Leader in the Gartner 2016 Magic Quadrant for MRM
Infor, the creator of business applications for select industries, has been named a Leader in the Gartner 2016 Magic Quadrant for Marketing Resource Management (MRM).
The firm, which delivers its applications as a cloud service, covers several industries including healthcare, manufacturing, fashion wholesale distribution, hospitality, retail, and the public sector.
This is the fifth consecutive year Infor Marketing Resource Management (MRM) has been positioned in the Leaders quadrant.
“Leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprise wide and global implementations that extend MRM across the marketing organisation. Leaders articulate business propositions that resonate with buyers,” Kimberly Collins, managing vice president at Gartner said.
Infor MRM, part of the Infor Customer Experience suite, is a powerful tool that is designed to help organisations better plan, execute, and monitor multi-channel marketing operations. With tools designed for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics, this product aims to help organisations get programmes, campaigns, and activities to market faster.
“Marketing needs and requirements differ greatly from industry to industry, and in a complex, competitive business environment, it’s more important than ever to be committed to delivering personalised experiences at every touch point in the customer journey,” said Monzer Tohme, Country Manager in the Middle East, Infor.
“At Infor, we are focused on delivering innovative, scalable applications with industry-specific capabilities that can be utilised in the cloud, and we believe this recognition for the fifth year in a row by Gartner is a testament to our success in that area,” he added.