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by John Peacock
BSA Ahmad Bin Hezeem & Associates


by Naseem Javed
Mentorian Worldwide


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Brazen launches in Dubai

January 19, 2015 2:49 pm


One of the UK’s leading PR & Content Marketing companies, Brazen, has opened its first global office in Dubai Media City and is now proudly operating in both the UAE and the UK, bringing its unique brand of communications to the region.

The multi award-winning agency, hailing from Manchester, is renowned for its creative, results-driven PR & Content Marketing campaigns for its global client base.

The agency was one of the fastest growing PR companies in UK history and, after launching over a decade ago, has brought its winning formula to the UAE with a bespoke website.

Brazen will offer brands four core areas of expertise – Public Relations, Social Media, Digital Engagement and Live Events, all essential multi-channel tools in today’s marketing melting pot.

Brazen’s UAE operation will be headed by managing director Louise Jacobson, who, after working at Brazen UK for ten years, has spearheaded award-winning campaigns for some of the world’s best known brands such as The North Face, Merlin Entertainments and Hasbro Inc.

Louise Jacobson, commented: “We are excited to be in the UAE to provide a fresh, different and unique approach to communications in the region. Our uncompromising personality means that we consistently achieve the very best content, results and return on investment for clients. We may be the new kids on the block, but we bring a wealth of cutting edge techniques and expertise to the region and leave no stone unturned when it comes to strategic and creative solutions, and we have a proven track record of success.”

“We are a passionate team of brand experts who simply love what we do and who we do it for, which means we never stop pushing the boundaries and don’t stop until we achieve the desired results.Brazen is known as a hotbed for talent and we will be actively recruiting here in the region for all levels, from interns to senior positions. New team members will also have the chance to go to the UK as part of our well-established training academy to learn about all aspects of global PR & Content Marketing and become fully immersed in the Brazen team,” she added.

“The UAE and Manchester are both places of innovation and vision, and for us there was no question our first global office needed to be here. It’s truly an exciting time for Dubai in particular and we’re excited and privileged to be a part of it. We already have a few opportunities in the pipeline, and can’t wait to get started,” she concluded.

Nina Webb, Brazen’s Global CEO added: “For more than 13 years Brazen has been home to big and beautiful ideas that make our clients famous. We consistently go the extra mile and our results, awards and international clients, some of which we’ve had for over ten years, speak for themselves. Brazen was born in Manchester, which is widely regarded as Britain’s coolest city and our new office in Dubai Media City launches on the back of a full year of strategic planning and networking and the region is one we’ve all known well for over ten years.”

“Dubai is rightly considered to be a leading commercial hub with state-of-the-art infrastructure and a world-class business environment. Dubai is at the strategic crossroads of Asia and The West and is a huge business opportunity for Brazen. We’ve done our homework and we’re confident that our famous brand of PR & Content Marketing will be as successful in the UAE as it has been in the UK,” Nina concluded.

Brazens’s UAE website brazenpr.com/uae features a ‘Brazen in 60 seconds’ introduction video narrated by managing director Louise Jacobson. As well as information about Brazen’s PR & Content Marketing services, the website also contains a detailed case study section featuring 30+ award-winning campaigns from sectors such as FMCG, retail, fashion, technology, interiors, leisure and beauty. The case studies showcase Brazen’s acclaimed work including world record attempts, disruptive stunts, launch events, celebrity endorsements and digital campaigns for global brands such as Hyundai, Dr. Oetker, Madame Tussauds and Hilton Hotels.

Brazen UAE will be serviced by a dedicated global management team, and supported by the 27-strong UK based team, all with global expertise.

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