by Pushan Dutt

by Ali Nehme
Publicis Media Middle East


Facebook takes the lead as the most popular social media platform amongst FTA channels

July 30, 2014 10:40 am

New research from the Arab Advisors Group analyzes and compares the social media presence of 40 Free-to-Air satellite channels in the Arab World. By end of June 2014, National Geographic Abu Dhabi took the lead in the number of Facebook likes, while MBC Group had the highest number of YouTube subscribers on its channel.

Arab Advisors Group’s research revealed high levels of adoption of social media platforms by the 40 analyzed Free-to-Air satellite channels, in line with the increasing levels of adoption of social media among Internet users in the Arab world.

The categories of the analyzed channels are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels. The analysis showed that all the selected channels had presence on Facebook by end of June 2014.

A new report, “Social Media Presence of Free-to-Air Satellite Channels in the Arab World 2014”, was released by the Arab Advisors Group on July 10, 2014 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,400. The 24-page report, which has 17 detailed exhibits, provides detailed analysis of the social media presence of 40 Free-to- Air channels on Facebook, Twitter, LinkedIn, Google+, and YouTube.

“The increasing adoption of social media in the region has encouraged Free-to-Air (FTA) satellite channels to take advantage of such platforms in order to extend their reach to viewers.” Ms. Joud Hazineh, Arab Advisors Group Research Analyst commented.

“The high popularity of Facebook among Internet users in the region had encouraged channels to establish presence on the platform; by end of June 2014, all selected channels had presence on Facebook Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst added.

The Arab Advisors Group’s team of analysts in the region has already produced over 3,900 reports on the Arab World’s communications, media and financial markets.

Arab Advisors Group
A Member of the Arab Jordan Investment Bank Group
Tel 962.6.5828849
Fax 962.6.5828809
PO Box 2374, Amman 11821