General FTA channels in the Arab World have the highest average advertising rates in 2014
New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time. Peak average advertising rate, of 32 analyzed FTA satellite TV channels in the Arab World, reached US$ 3,098 for a 30-second TV commercial
The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
Arab Advisors research and analysis revealed that General channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches US$ 5,729 between 22:00 – 23:00 KSA.
“In 2014, General FTA channels had the highest average advertising rates among the analyzed channels categories standing at US$ 2,784” Ms. Hiba Rabadi, Arab Advisors Senior Research Analyst commented.
“Of the 32 analyzed FTA satellite TV channels, MBC Group’s Arabic language General channel – MBC1 – has the highest average advertising rate. Whereas, the two Music channels: Mazzika, and Zoom, which have identical ad rates, have the lowest average advertising rates.” Ms. Rabadi added.
The Arab Advisors Group’s team of analysts in the region has produced close to 3,900 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).