Google acquires Twitch for $1bn

July 27, 2014 6:41 am


Google Inc. has finalised a deal to acquire game live-streaming service Twitch Interactive Inc. for $1bn and merge it into its YouTube unit, LA Times has reported. Analysts say that YouTube is likely to use Twitch as a springboard to offer live streams of other categories of entertainment, a place where YouTube’s own efforts have failed to catch on. “The way Twitch has built and executed this service has been flawless,” said executive vice president of StreamingMedia.com, Dan Rayburn. “This is going to let them take the next step forward.”

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