Jaeger-LeCoultre celebrates its fourth year as major partner of Abu Dhabi Film Festival
Following the successful collaboration with film festivals in Shanghai and Venice and in support of cinematic creativity, seen as a close parallel with the art of fine watchmaking, Jaeger-LeCoultre continues its four-year strong backing of the 8th Abu Dhabi Film Festival (October 23 – November 1, 2014) as a major partner.
Considered a ‘seventh art’, Jaeger- LeCoultre believes filmmaking embodies the same artistic and technical values seen in the mastery of fine watchmaking. Film-maker, watchmaker, actor, gemsetter… each artist is an artisan of emotions. For the last four years, Jaeger-LeCoultre proudly pays tribute to Arab talent in supporting the Abu Dhabi Film Festival.
From October 23 – 25, Jaeger-LeCoultre will showcase their Hybris Artistica collection – a display of their horological excellence. The 12 exclusive and precious timepieces epitomise the unique spirit of inventiveness brought to life by 181 century-old skills gathered under one roof at the Jaeger-LeCoultre Manufacture in a ‘calendar’ of wonderment combining as never before watchmaking art and transcendent creativity.
As a loyal supporter of the Arab community, Jaeger-LeCoultre will be actively involved in all the highlights of the Abu Dhabi Film Festival, adorning the stars with its latest and finest creations, and presenting a personalised Reverso watch to the winners of the Best Actress and Best Actor of the year in the Narrative Competition. The watches will feature a lacquered engraving handcrafted in accordance with the finest traditions, and bear the inscription ‘Abu Dhabi Film Festival’.