LG Gulf to increase marketing spending
Duk Young Kim, President of LG Electronics Gulf said that LG will spend more than 30% on marketing this year compared to last year to increase its TV market share to 30% this year, Gulf News has reported. “Bigger screen sizes are going to fuel our TV business this year and we expect more than 20% growth in TV business this year,” he said. Kim sees demand for UHD TVs to come from the UAE, Saudi Arabia, Kuwait and Georgia, but the volume is going to be small. When Samsung and Sony are focusing more on UHD TVs, LG said it will focus on UHD as well as OLED (organic-light-emitting display) TVs. “UHD TVs will be for mass market and OLED TV will be for premium customers,” said J.D. Lee, general manager of TV business at LG Electronics Gulf.