Mondel?z International names Saatchi & Saatchi MEA regional agency hub

March 5, 2014 12:14 am

US-based confectionery, food and beverage conglomerate, Mondel?z International has appointed Saatchi & Saatchi South Africa as the regional agency hub for its Trident gum and Halls, for both Eastern Europe and the Middle East and Africa, for a total of 14 countries. As the appointed regional coordination hub for Halls, Saatchi & Saatchi South Africa will be responsible for the roll out of the global Halls positioning and deployment of the brand across Eastern Europe, Turkey, Morocco, Egypt, Nigeria and South Africa. The agency will also be responsible for strategic and creative development of the Trident brand for eight key markets in the Middle East and Africa.