OSN brings Discovery’s TLC in HD to MENA
OSN, the region’s leading pay-TV network, has once again reinforced its position as the only destination for world-class high definition programming, with the launch of Discovery Networks International’s (DNI) TLC HD. The brand new HD channel, available exclusively on OSN, will also showcase the best programming from OWN: Oprah Winfrey Network.
Launching on Monday 24th March, TLC HD brings the number of Discovery Networks channels currently available on OSN to six, as it joins Discovery Channel HD, Discovery Science HD, Animal Planet HD, Discovery World, and Investigation Discovery.
March also marks the rebirth of OSN Movies Premiere, OSN Movies Drama, and the History Channel in high definition – increasing the total number of HD channels on OSN to 44, the largest HD offering in the region.
David Butorac, Chief Executive Officer, OSN, said: “Discovery Networks has been an integral part of OSN’s growth story, enabling us to provide viewers with world-class exclusive content found nowhere else. TLC HD will further complement our existing lifestyle channels bringing even more premium entertainment choices for viewers.
“We began 2014 with a bang launching four new channels in just two months. It has always been our endeavour to bring OSN viewers the best content from across the world first, and we will continue to grow the unrivalled content we offer viewers with an unmatched television viewing experience.”
“The launch of TLC HD is hugely exciting for us and marks a key moment in our continuing investment in the Middle East and partnership with OSN,” said James Gibbons, SVP & Country Manager, Discovery Networks CEEMEA. “There is clearly a gap in the market for a channel like TLC – the ultimate destination for the best in female-skewed entertaining and inspirational content – and its success globally is proof of how well the content works across cultures. We are thrilled to present TLC HD to the market, and are sure our OSN viewers will love the channel when it launches this month.”
Broadcasting the best in meaningful entertainment and ‘real’ reality, TLC HD will showcase authentic stories from real life characters that captivate and entertain, all in stunning high definition. Key programme genres include weddings, fashion, food, family and alternate lifestyles, as well as the biggest hits from OWN: Oprah Winfrey Network.
At launch, key series on the channel will include OWN’s Oprah’s Next Chapter, featuring in-depth interviews with some of the world’s biggest celebrities such as Beyoncé, Rihanna, and Jennifer Hudson; and Super Soul Sunday, Oprah’s thought-provoking and inspirational series designed to help viewers awaken their best selves.
The channel will also feature a weekly wedding night with global hits such as Brides of Beverley Hills; glamorous shopaholics in Ultimate Shopper with Holly Valance; eccentric family fun in Here Comes Honey Boo Boo; and unusual subcultures in Breaking Amish. With these and many other new shows TLC HD will be a refreshing new destination for modern Middle Eastern women.
TLC, DNI’s flagship female brand, is the leading lifestyle and entertainment channel for women and is the second most widely distributed channel internationally after Discovery Channel, reaching 329 million households in 167 markets across Europe, Africa, Asia-Pacific and Latin America.
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