18% sales growth for Gargash Enterprises
Gargash Enterprises witnessed a strong sales performance in the first quarter, continuing the positive growth trend of 2013. The new cars segment registered a steady increase of 18% in the first quarter 2014 with over 1600 units sold, compared to the same period last year.
The positive growth has been fuelled by the exceptional demand for the luxurious top-of-the-line Mercedes-Benz S-Class, the premium executive sedan E-Class facelift and the most agile and versatile SUV model, the M-Class.
One of the major factors that bolstered the high sales figures was the launch of the complimentary 3-years Integrated Service Package and an extended warranty programme across various models during the Dubai International Motor Show last year. Customers are entitled to an option of extending the warranty up to 5 years or 105,000 kms at a minimal additional cost. The program, designed to provide a flawless motoring experience for the Mercedes-Benz customers, is a value addition to the services provided by the premium distributor Gargash Enterprises.
Additionally, the Star Programme offered by Gargash Enterprises continued to attract significant interest among customers. This exclusive programme offers ultimate finance flexibility with attractive low monthly payments over a period of 24 months. Customers are guaranteed with an option of future trade in or a chance of changing the car every 2 years with other additional benefits.
Apart from this, the Mercedes-Benz authorized distributor is now offering a wide range of auto finance packages. Highlight being the exclusive 10% contribution by Gargash Enterprises to the 20% bank down payment on E-Class and ML-Class models. Furthermore, customers are provided with flexibility of 0% finance rate over 5 years on CLS-Class & SL-Class models.
“As we embarked on 2014, our futuristic vision has set a good pace in the first quarter. We are consistently demonstrating excellence throughout all areas of the operations, including customer satisfaction, service and sales. While we remain focused on strategic enhancements in each of our business units, we are confident to surge ahead with our focus on innovative ownership programmes and value-added initiatives over the course of 2014,” said Karl-Johan Sandesjo, General Manager, Gargash Enterprises.