DMCC appoints Pure Gold Jewellers as approved retail distributor for ‘UAE Bullion Gold Coins’ series
DMCC (Dubai Multi Commodities Centre) has appointed award winning jewellery retailer Pure Gold Jewellers as an approved retail distributor for its ‘UAE Bullion Gold Coins’ series. Designed by DMCC, the coins celebrate UAE’s achievements as a major gold trading hub. It builds on Dubai’s reputation as the ‘City of Gold’ and is a testimony to UAE’s aspirations to continue to support the growth and sustainability of the local gold industry.
Ahmed Bin Sulayem, Executive Chairman, DMCC, said, “Today Dubai is the leading physical gold market with over 40% of the world’s gold passing through the Emirate and growing – the UAE Gold Bullion Coins play an important role in this evolution. DMCC brought the UAE Gold Bullion Coins to market in 2012 in honour of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the UAE President; and His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai to celebrate the UAE’s achievements as a major trading hub for gold. The bullion coins continue to receive significant interests from investors and coin collectors from across the globe which is why partnering with retailers like Pure Gold Jewellers is key to ensure buyers can access the coins from convenient locations including airports.”
The coins are now available from Pure Gold Jewellers’ more than 40 outlets spread across the UAE. It will also be available from the company’s Duty Free locations in Abu Dhabi International Airport and Dubai International Airport.
According to Karim Merchant, CEO & MD, Pure Gold Jewellers, “We are honoured to become a retailer for DMCC’s ‘UAE Bullion Gold Coins’ which commemorate the achievements of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the UAE President; and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Our customers will now have the opportunity to purchase these iconic gold coins that are a symbol of national pride.” He added, “We have seen an increase in interest for investment demand products such as 24kt gold coins and small bars, and the addition of UAE Bullion Gold Coins helps us to expand our product portfolio.”
UAE Bullion Gold Coins designs include a portrait of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the UAE President, on one side; and the Burj Khalifa, the world’s tallest tower on the reverse side. Also available are coins that feature His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and a rendering of Palm Jumeirah, the world’s largest man-made island.
The UAE Bullion Gold Coins are available in four denominations weighing 1 oz, ½ oz, ¼ oz and 1/10 oz. The 99.99 gold purity (24 karat) coins carry the Argor-Heraeus stamp of quality and authenticity. Argor-Heraeus, the DMCC appointed mint and producer of the UAE Gold Bullion Coins, is a Swiss-based refinery.
For more info please contact:
Rim Hatim Mohamed
Iris Public Relations JLT