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Ithraa’s export to Ethiopia roadshow ends in Salalah

June 9, 2014 4:10 pm


The third Export to Ethiopia workshop organized by Ithraa to highlight the potential of the world’s twelfth fasted-growing economy concluded in Salalah with positive feedback from local businesses.

Based on an in-depth market study, 59 Omani products have been identified to compete in Ethiopia, including food, stone, pharmaceuticals, cables, aluminum and plastics.

Research suggests that rising incomes and the growth of urban populations across Africa will sustain high levels of economic growth over the next ten years, and this will lead to increased demand for consumer products. This growth offers Omanis companies exciting opportunities.

The Ethiopian economy has experienced consistent growth over the last decade, reaching 9.7% in 2012/13. With 80% of the 84 million inhabitants living in rural areas, agricultural products account for 42.7% of GDP, while the rapid urban expansion has led to a rise of nearly 20% in the demand for consumer goods and services.

The outcome of the Ithraa study has formed the basis for three roadshow events in Sohar, Muscat and Salalah providing Omani companies looking to penetrate Africa with a comprehensive overview of how to enter the Ethiopian market. The three sessions also highlighted market demand and trends in light of Ethiopia’s recent infrastructure boom, legislation, trade law, taxation, customs duties, import procedures, as well as the country’s financial and political stability.

For more info, please contact:
Shaza Taher
TRACCS Public Relations
Tel: +96824649099
Fax: +96824649088
Email: shaza.taher@traccs.net

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