The Saudi Investment Bank “SAIB” develops WOOW, a highly-anticipated rewards program for its customers
The Saudi Investment Bank “SAIB”, a leader in banking sector in GCC has introduced its highly-anticipated customer rewards program – WOOW.
WOOW is based on strong customer feedback and demand for a world-class rewards program that goes far beyond existing standard credit card and cash-back programs in GCC. To provide its customers with such a program, SAIB teamed up with an award-winning global leader in this field; Ketchup Loyalty Marketing.
Based on the customer’s day-to-day banking transactions, the rewarding structure uniqely allows a full range of eligible transactions with which customers can earn points. The program will enable customers to redeem truly exceptional rewards with an online catalogue which includes a variety of electronics, home appliances, latest fashion, gift vouchers from globally famous retailers as well as hotel stays and plane tickets.
Membership will be complimentary for customers of SAIB and guests are invited to enroll through the bank’s internet banking platform; by calling toll free call center or visiting any SAIB branch.
On the occasion, SAIB CEO Musaed Al-Mineefi indicated that WOOW Program is considered to be a part of the core strategy for retail banking to serve the Saudi market needs. First time ever in GCC that a customer will be able to earn points not only through credit card usage, but also through transactions such as opening an account, getting a loan, keeping certain amount of money in the account as well as using SAIB’s e-channels, namely Flexx e-channels. He emphasized that SAIB is deeply valuing the relationship with its customers, thus will continue providing the best product and services as well as bringing innovation across all areas based on customer needs.