Xerox Emirates tackles grey market supplies throughout UAE
Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, supported by Dubai Economic Department have initiated an UAE wide program to counter the illegal import of grey market consumables. The raids have been conducted in Dubai and Abu Dhabi where many traders were caught engaging in illegal trading resulting in heavy fines and the confiscation of their stocks.
The program to clamp down on illegitimate trading is part of a long term plan to protect the trademark, reputation and quality of the Xerox brand name in UAE.
“We are primarily concerned about the impact on our customers’ experience and our channel partners who invest in building their businesses and whose profit is directly impacted by illegal import,” stated Andrew Horne, General Manager, Xerox Emirates
In addition to working with law enforcement officials, Xerox also conducts partner training to help the channel improve their knowledge of the grey market and its disadvantages to their customers. It has been reported that the size of the grey market globally is between $3.5bn and $4bn according to research from The Imaging Supplies Coalition. These grey markets reduce customer satisfaction, loyalty and ultimately impact service levels provided by companies such as Xerox Emirates.
Xerox Emirates is the exclusive agent authorized to import and trade Xerox products throughout the UAE. Xerox Emirates is committed to providing best value and service levels to their customers whilst constantly expanding their Xerox solution offering.
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