Ahmed Seddiqi & Sons adds German brand, Moritz Grossmann to its extensive portfolio of niche timepieces
The region’s leading timepiece retailer, Ahmed Seddiqi & Sons has announced the addition of niche German brand MORITZ GROSSMANN GLASHÜTTE I/SA to its portfolio of premium brands, which include over 60 of the world’s most exclusive and bespoke brands. Dating back to 1854, Moritz Grossmann is a well-known and integral part of the history of German watchmaking and Ahmed Seddiqi & Sons will now offer Moritz Grossmann’s BENU and ATUM range of timepieces.
Named after the Egyptian bird BENU and with a distinctive personality and discreet elegance, Benu is the very first wristwatch presented by Moritz Grossmann. ATUM is the second line of watches inspired by the Egyptian god of creation and the manually wound movements of both lines epitomise mature technology and are the ultimate in manufacturing perfection.
“Ahmed Seddiqi & Sons is continually expanding and evolving its range of timepieces and Moritz Grossmann is a brand with decades of legacy and a strong fan base of watch connoisseurs, so there is a natural fit for us. We pride ourselves on having the widest selection of watches in the region and the addition of Moritz Grossmann will enable even the most discerning customer to have additional options to choose from,” commented Mohammed Abdulmagied Seddiqi, VP Sales and Retail, Ahmed Seddiqi & Sons. “Moritz Grossmann is very pleased having joined Ahmed Seddiqi & Sons for representing exclusively our Brand in the UAE,” expressed Christine Hutter, CEO of Moritz Grossmann.
Moritz Grossmann’s Benu watch’s unique factor is its inconspicuous nature. It takes a second look to discover the assets of this extraordinary timepiece, where a delicate gold bezel frames the solid-silver dial with its crisp Arabic numerals and in-house manufactured fine-tipped violet hands. The Atum is unique in its own right for staying true to the tradition of requiring manual winding and beautifully juxtaposing functionality with aesthetic appeal. Created with the utmost precision and befitting the highest standards of manufacturer, Moritz Grossman stands for innovative micromechanical engineering, traditional craftsmanship, and the lucidity of 19th-century precision timekeeping instruments. Exceptional technical solutions such as the Grossmann balance and the Grossmann winder with pusher, make each movement a masterpiece, setting it a league apart.