Ajmal Perfumes opens their 151st store in UAE
With a legacy dating back over six decades, Ajmal Perfumes, the region’s foremost fragrance house opened their 151st store in UAE. This milestone boutique opened at Deerfields Townsquare, in the capital Abu Dhabi, is an extension of Ajmal’s promise to continue offering the best fragrances to the consumers in the region.
With over 62 years of heritage and expertise in the fragrance industry, Ajmal Perfumes has established a formidable presence in GCC as one of the region’s most premier fragrance houses. With its progressive philosophy and nose for latest trends and developments in the world of perfumery, Ajmal Perfumes ploughs ahead with their Middle East expansion plans.
The first quarter saw the opening of their landmark 151st store in the vibrant capital of Abu Dhabi. Based on the brand’s philosophy, ‘Crafting Memories’ this 1,518 sq. ft. Deerfields Townsquare store is resplendent with subtle ambient lighting, absence of enclosed areas complete with an over whelming array of Ajmal’s finest fragrances, Agarwood and Concentrated Pure Perfume. Their clientele, which have long included the region’s royalty and the tasteful Arabs who expect the highest quality of fragrances and oils synonymous with the Ajmal brand.
Commenting on this achievement Abdulla Ajmal, General Manager, Ajmal Perfumes said, “Our perfumes reflect a perfect blend of the oriental and western fragrances, especially developed to suit the distinct tastes and personalities of our regional customers. UAE is a strategic market for Ajmal within the region, and holds a special significance for us because of its dynamic consumer mix and high consumer spending power. The retail landscape in the region is seeing a steady and overzealous expansion in the demand for luxury and premium brands and has become a major world tourist destination. The new boutique in the uber-stylish Deerfields Townsquare in the capital will draw the brand closer to our consumers.”
Vigorously following on their expansion plans for year 2014, Ajmal Perfumes opened a couple of other new stores at various locations in the region. The Lamcy Plaza store in Dubai among others is a firm testament of Ajmal’s sizeable presence in the UAE. Alongside exclusive showrooms and several distributor agreements, the brand continues to set up special perfume counters in select locations across the United Arab Emirates.
A chief factor contributing to their success is their strict adherence to quality coupled with an underlying understanding of their customers. The boutiques open-plan layout where customers can experience Ajmal’s vast collection of fine Western and Oriental fragrances within a spacious, stylish and contemporary environment reflects a delicate blend between the brand’s ethnic image and its modern and progressive outlook. Subtle ambient lighting, open display areas and the arrangement of fragrances from light, medium to strong have been designed to introduce consumers to Ajmal’s luxurious world of exotic fragrances, and to offer them a holistic and satisfying retail experience.
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Venicia Vessoaker/Suhas Pandit