Al nassma camel milk chocolate to make its debut in United Kingdom at Selfridges
Al nassma- first and finest camel milk chocolate, announces its first point of sales in the United Kingdom. The unique and high-end chocolate brand using camel milk as premium ingredient, takes up its first sales partnership in Great Britain and will be available at the newly-established chocolate library, a center-piece of the soon to be unveiled confectionery hall at Selfridges in London, one of the most popular high-end department stores in the world. Spread over 370sqm, the new Selfridges chocolate library will stock the most extravagant and extraordinary chocolates from around the globe.
“We are looking forward to showcasing our premium product to the UK audience,” Martin van Almsick, General Manager at Al Nassma Chocolate LLC commented on the recent development.
“After our successful debut in Europe with Julius Meinl am Graben in Vienna and Prague, entering the UK market signifies a further stepping stone for the global growth of our brand.”
“Being present at an exclusive address such as Selfridges perfectly reflects the exceptional character of our products,” van Almsick continued. “Our chocolate is of highest quality. All ingredients are carefully selected and the camel milk as core ingredient sets us apart from any other chocolate in the world. Al nassma camel milk chocolate is certainly the most sensational and tempting form of camel milk, perfectly reflecting the flavor and spirit of the orient and an ideal addition to the Selfridges collection.”
Van Almsick’s outlook on the future development of the UAE artisan chocolate brand is optimistic: “We are very excited about the development of Al nassma as a brand so far and we are looking forward to the global opportunities ahead of us. We are proud to introduce this original UAE product to the global markets. Hopefully in the future we will see people all over the world enjoy camel milk products such as Camelccino and Camelatte, of course complimented by a piece of exquisite Al nassma camel milk chocolate.”
Director of Corporate Communications
Al Nassma Chocolate LLC, Emirates Industry for Camel Milk & Products (EICMP) & The Majlis Dubai
P.O. Box 11 75 84
tel. +971(0) 4 333 8183