Apple expands Volume Purchase Program in UAE

August 27, 2014 12:31 am

The UAE became one of 16 new countries where Apple has expanded its Volume Purchase Program (VPP). Schools now in the UAE have come a step closer into making their classrooms free of printed textbooks following an Apple decision to extend a bulk purchase discount to this market. What it means is that, when purchasing 20 or more copies of the ibooks, schools get a 50 % discount compared to normal pricing, Emirates 24|7 reported. The programme will cover educational institutions as well as private business establishments. Business units in the UAE can purchase any apps or interactive books at a much discounted rate. The list of new countries displayed on Apple’s website includes Belgium, Hong Kong, Norway, Singapore, Taiwan, Turkey, and the UAE, among others.


by Ali Nehme
Publicis Media Middle East